In this 4 minute module, we'll explore the key differences between single and double-sided displays and guide you through choosing the best option for your marketing campaigns. Selecting the right display type can significantly impact the visibility and engagement of your content, leading to more effective campaigns. 

Upon completing this module, you will be able to: 

• Understand the differences between single and double-sided displays. 

• Identify the benefits and drawbacks of using single and double-sided displays in various scenarios. 

• Evaluate key factors such as audience, location, message, and cost when choosing a display type. 

• Apply best practices for designing, placing, and measuring the effectiveness of single and double-sided displays. 

• Make informed decisions on choosing the appropriate display type for your clients marketing campaigns to maximize visibility, engagement, and return on investment.