Explore the value of promotional products as a marketing tool and how to measure their effectiveness through return on impressions and data searches.
In this 3 part module we are sharing a very informative session from our 2023 Promotional Products Summit, hosted by Dale Denham, Mas+ PPAI President & CEO. Ater completing Part 1, you can break down the industry trends & insights that you can present in your presentation to your clients. After completing Part 2 you will outline the digital transformation that the industry has gone through and your social responsibility as a promotional products reseller. And finally, after completing Part 3 you will be able to interpret various ways in how promotional products are used and work successfully.
After completing this module you wil identify how you can assist your clients by looking at what they really want, compared to how they perceive the promo industry. You will be able to set yourself apart from your competitors by using the tips discussed on how to